Objective
To create a candle range that promotes individuality, sustainability and a connection to mother earth.
Target Audience
A woman aged between her mid 20s to mid 40s, confident, well travelled, who takes interest in the health & well-being of herself and the world around her. She is an approachable woman with an open mind, but decisive and hard working.
She is intelligent, with a good taste in fashion, but isn't afraid to stand out as a unique individual. ​
What?
The message is to show that the brand is environmentally aware, fresh thinking, unique and encourages exploration. Oliver Bonas wants a range for Spring & Summer to convey their connection to the earth.
Where?
The range will be sold in the independent store Oliver Bonas and their online store. Fedrigoni Woodstock paper is to be used for the packaging. Their paper is 80% recycled and 20% virgin FSC certified fibres.
My Design Approach
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Range name: Isla - means "Island" in Spanish. ​
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Sustainable & target audience would be thinking about summer adventures during spring; A range based on an Island beach would fill them with a sense of wanderlust. ​
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I chose organic imagery and textures from an Island beach; Sand, Seagrass, Sea waves and Seashells. I drew these out as shapes and placed them on blends of colours based on the theme; Shells – pink and orange, Seagrass – green and turquoise, Waves – bright blue, Sands – yellow and orange. ​
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The names of each scent of the range include: Sweet Shells, Soft Sands, Sea Grass and Sea Spray; simple yet perfectly describes each scent's personality.​
45 x 45 mm​
Fedrigoni Woodstock​
Bianco 80
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I used Ecoline watercolour ink for the washes of colours in the background to add a flowing organic texture. ​
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I decided to use a gift box as the choice of packaging to make the product truly become "the little flower" of Oliver Bonas' vision, making it a gift, be it a gift from others or a gift to yourself. ​
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I used the flowing watercolour textures, on a circular label to contrast the angular box. ​
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In conclusion we have a range that is unique and encourages adventure & sustainability.
Pattern
Type
Gift Boxes 8 x 8 x 10cm​
Fedrigoni Woodstock Bianco 260